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Advancing Technology for Private Clients

21 May 2010

With advances in mobile phone technology, smart phones play an ever-increasing role in the busy lives of high net worth individuals. In 2010, smart phones like the iPhone, BlackBerry and Milestone, contain considerably more computing power than a laptop of only a few years ago. MBA Systems has harnessed these advancements with its Speedreport service, which produces comprehensive client reports, in high volumes and tailored to a firm’s corporate layout. The result is Portreport, the first service to enable investment and wealth managers to deliver summary client valuations and reports, securely to smart phones.

Given the size of a smart phone screen, the types of information that can usefully be received include updates on positions, effects on a valuation and knowledge of an exposure. It is the type of information that a client would want to keep track of in times of market volatility. Only the smart phone owner would have access to the information through various permissioning techniques, including user name and password. Then, regardless of time or place, a client can send instructions to their advisor or to the market so that certain actions can be undertaken, such as selling out a position or purchasing additional stock.

With real time, up-to-the-minute portfolio reporting, brokers and wealth managers together with their clients are able to react to immediate market conditions coming through on the news or to a change in personal circumstances. It is an edge and control never known before.

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